Challenges and Transformations: The Evolution of English Training Institutions in Togtoh County Post Double Reduction Policy

Abstract

This study investigates the implications of the "Double Reduction Policy" on children's English education and training institutions in Togtoh County, China. Enacted to alleviate academic burdens and combat the commercialization of education, the policy has led to significant transformations in the educational landscape nationwide. By analyzing the impact of the policy on English training institutions in Togtoh County, this research provides valuable insights into the challenges faced by these institutions and proposes strategies for adaptation and evolution. Before the policy's implementation, Togtoh County boasted a thriving ecosystem of nearly a hundred English training institutions. However, the enforcement of the Double Reduction Policy has resulted in a drastic reduction in the number of operational institutions, with fewer than ten remaining. This reduction in survival space has posed significant challenges to the sustainability of these institutions, leading to declines in student enrollment and business income. As a response, many institutions are exploring diversification and transformation strategies, including a shift away from subject-based training and the integration of after-school services. The study highlights the importance of adopting a holistic approach to language acquisition, emphasizing activities such as listening, speaking, reading, and writing to foster students' English language abilities. Additionally, institutions are strategically targeting new market segments, such as high schools and universities, and exploring opportunities in overseas English training. This research contributes to our understanding of the implications of the Double Reduction Policy on English education in Togtoh County and provides practical insights for English training institutions to navigate the evolving educational landscape.