A Study on Cross-Cultural Communication in Chinese Influencers’ India-Themed Short Video Accounts—A Case Study of the Top 10 Accounts on Douyin and Kuaishou. JIS [Internet]. 2026 Jun. 30 [cited 2026 Jun. 30];4(2):19-28. Available from: https://gipublishing.org/index.php/jis/article/view/116